ASA and BBC help advertise a strip club

A great piece of PR here for the Perfect 10s strip joint in Preston (…sounds lovely doesn’t it?). The BBC reports:

“A strip club in Lancashire has been reprimanded for placing a provocative advert at the entrance to a park. The advert showed a woman in underwear with the text, "Say hello to my new boobs for the first time here at Perfect 10s.

“The ASA found the pictures used were "likely to be seen as sexually provocative" and unsuitable for children.”

Perfect 10s could not buy that kind of advertising, not least of all because until now the words ‘sexually provocative’ and ‘Preston’ were about as likely to feature in the same sentence as ‘Fred West’ and ‘landlord of the year’.

I’d like to think it was even the switched on owners of ‘Perfect 10’ who got the ball rolling with some opportune complaints to the ASA. Such publicity can only be a bonus. After all if the worst that can be said of an advert for a strip club is that it's "sexually provocative" then somebody is doing their job.

Showing a slight lack of contrition, Perfect 10s now brands itself ‘Too Rude to Advertise’.

And what impact did the ASA and the BBC think this story would have on the good people of Lancashire.

Preston you say? 10 Lune Street...?

At the time of writing it is even the second most-read story on the BBC news site. I suspect the BBC and ASA have been played like a cheap fiddle.