If you're going to tell a joke, don't be the punchline

As a PR man I love a good visual stunt... but please, just make sure it's not going to end up making you the laughing stock.

Hats off to all those Manchester United fans who threw beachballs onto the Anfield pitch following the intervention of an inflatable in Liverpool's previous game.

But for the not inconsiderable matter of a comprehensive 2-0 beating it was a classic jape. Hopefully it cheered their journey home.