As predicted, last night’s Panorama 'revelations' about Ryanair did little to dent the reputation of the airline (all things being relative) but did raise plenty of questions about the BBC. There was no story, nothing new about the claims and it came across as a rather weak piece of television that left the programme and its journalist looking adrift from anything that resembles quality journalism.
Of course this was all against the background of Ryanair nobbling Panorama before the programme even aired.
Not content with victory of course, Ryanair is now putting the boot in. Much as I dislike the company though, I do have to admire this soundbite:
“Last night’s programme was more Bananarama than Panorama. The BBC had no case, no facts and no clue. The only benefit it provided to viewers was the 1.1million free seats Ryanair will give away as a result of its false claims.”…because you see, Ryanair claims to be giving away 100,000 free seats for every erroneous claim made by Panorama - 11 in total, which it refutes one-by-one here.
A nice stunt.
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1 comments:
Will, great post. Unfortunately, I missed most of the programme. Ryanair, never cease to amaze me. They seem to just stick two fingers up at everyone and get away with it because they are a low cost airline. I think they should go with the srap line: "No publicity is bad publicity!"
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