Thursday, 5 November 2009

Ever wondered about the size of the European media landscape?

Last night I attended a Press Index event. It was a product launch for something called Pikanews.com – have a look, it's a media monitoring service that lets you slice and dice the media any number of ways in search of key words. It's clever stuff (though the beta is a little shakey), even if I can’t quite shake the notion that they've really just put a sexy front-end on a lot of Google News functionality, minus RSS which I'm told is coming in a future release.

But anyway that's by the by... it was actually a slide the company presented during the evening that I wanted to share.

These are the media outlets monitored by Press Index across several European countries on the grounds that paying clients anticipate mentions in them, including 25,000 blogs of note and 15,000 websites. Those numbers put 'new media' at a 4:1 advantage over 'old media' across Europe - and 7:1 in the UK alone.

Yo! Sushi: What's second prize!?!

This sounds like the worst competition prize in the world. I'm sure it's a good job if you have to do it for a living, but it's a poor, poor, poor competition 'prize'. Perhaps second prize is working in a fast food restaurant for TWO days.

(Thanks to the lovely Gemma for flagging). I'd call this a PR fail.


If you'd like the chance to be my PA, or cleaner, for a week please post a comment below...

Sunday, 1 November 2009

The growing fascination with 'Twitterstorms'

Twitterstorm There are a couple of very interesting pieces in this weekend's papers pulling together the various strands of recent 'Twitterstorms'; from Jan Moir to AA Gill, via The Guardian vs Carter-Ruck.

First yesterday's Guardian, today the Times, home last week to AA Gill's baboon-shooting confession.

Perhaps the mainstream is genuinely wrestling with the relationship they must forge with social media. Or perhaps some are simply standing on the Prehistoric plains puzzling over the bright light in the sky which appears to be drawing nearer. Either way, old media's fascination with Twitter only grows by the week, aided by very accessible, celebrity-driven stories.

Both of this weekend's pieces encourage perspective - the Times reason for doing so being perhaps the more obvious, certainly the more fresh, saying of the Gill backlash:

Twitter erupted with outrage...many postings were too crude and abusive for publication in a newspaper... Gill was described as “mental”, “adolescent”, “worthless” and “obnoxious”. Not everyone was critical, however. One poster observed: “I’m glad AA Gill killed a baboon, those things are scary”.

Perhaps showing the Twitterverse in an unflattering light is intentional. After all, the arguments of the barking and profane do little to credit to much of the more eloquent argument against Gill. However, I have already argued there were many reasons why that outrage simply didn't take off. And I was pleased to see the Guardian pick up on that argument in its own piece, quoting TheMediaBlog.co.uk alongside Stephen Fry:

But it is Twitter's function as ...the mouthpiece of the masses that is perhaps most interesting. Fry...goes so far as to wonder whether "the age of politics as we knew and loved it is now over". Do the two recent big Twitterstorms, he asks, mark a fundamental "shift in the very focus of democracy" – has "the Twinternet become the new Fifth Estate?"

There is a danger we could still be getting a little carried away with the power of Twitter. The Guardian piece is certainly rich in criticism of the "mob reaction" on the micro-blogging platform. Though that doesn't mean its not the real deal.

The Guardian quotes Harper Collins' publisher Scott Pack:

"I've got a way of saying something now. And if enough people agree with me, we can really make a difference."

That is the ultimate reality that the worriers and naysayers conveniently forget about Twitter. Sure, there are some 'keyboard heroes' out there who will criticise from the relative safety and anonymity of Twitter but their opinions will only gather critical mass if the 'mob' approves it. For all those who say the self-selective nature and predominantly liberal, progressive attitudes of the Twitterverse is a danger to democracy the truth is quite the opposite, there were simply far fewer people who found Jan Moir's take on homosexuality agreeable, while Gill's tone and account left people more divided or indifferent, for example.

Perhaps the fact the liberal Twitterverse is becoming more powerful is a reflection of the fact the traditional media is predominantly right-wing and politics in Europe shifting that way too. Perhaps that is as unsettling for those of a liberal disposition, as the rise of a powerful, unified, disintermediated voice is for the right. But if both sides are up in arms, that still sounds like balance to me.

Friday, 30 October 2009

I should have known: Oprah takes the viral video to a whole new level

How did I miss this?? No sooner did I flag one well-organised viral video than somebody points out that Oprah did something similar... but A LOT, LOT bigger. She also roped in the Black Eyed Peas to help out. Get her and her gold phone!

Two great viral videos: Talksport and Flip cameras...



Wednesday, 28 October 2009

Jon Silk on good PR

Good to see former colleague and unofficial poster child of social media Jon Silk already up and running, in front of camera in his new home at Waggener Edstrom (where they clearly make people work in early-20th Century classrooms).

Here's Jon discussing what makes good PR, it's worth listening (and over on ReputationOnline his comments are pitted against journo Will Cooper from NewMediaAge) ...and no, there's nothing incriminating on the blackboard behind Jon, I've already checked. (Continues after the clip...)



I know what you're thinking... 'he used to be much better with that other bloke' - but you'd be badly wrong about the dissolution of that shortlived double act. See (WTF were we thinking?):

Sunday, 25 October 2009

If you're going to tell a joke, don't be the punchline

As a PR man I love a good visual stunt... but please, just make sure it's not going to end up making you the laughing stock.

Hats off to all those Manchester United fans who threw beachballs onto the Anfield pitch following the intervention of an inflatable in Liverpool's previous game.

But for the not inconsiderable matter of a comprehensive 2-0 beating it was a classic jape. Hopefully it cheered their journey home.



Thursday, 22 October 2009

Oh No She Di'unt!!??

Here is the new Microsoft Windows 7 Advert. Pay particular attention to second 17 through 18 (flagged by the excellent World's Leading)... (continues)



Er... she couldn't have done...could she? Well listen again... this time just to that clip (and then take the poll on the right)...

Tuesday, 20 October 2009

Me, on More 4 News: Talking Twitter, Moir, Guardian, Mail

I was on More 4 News last night discussing the recent spate of online activism which has highlighted the power of the blogoshpere and more specifically Twitter.

It was an interesting piece, ranging in discussion from Stephen Fry's role as the unelected 'president' of the Twitterverse - and the power he wields - to the events of last week; most notably the Carter-Ruck v the Guardian debate and Daily Mail columnist Jan Moir's trial by Twitter. (In the interests of copyright abuse limitation, I've just paste in my bit...)




Saturday, 17 October 2009

Discussing Jan Moir's Stephen Gately controversy on Sky News

Following the coverage throughout the day of Jan Moir's controversial column on Stephen Gately (see: Daily Mail tones down Jan Moir headline and Jan Moir, London Underground: ‘I’ve got a Twitter and I’m not afraid to use it’ from TheMediaBlog.co.uk) I was invited onto Sky News alongside Matthew Todd, the editor of Attitude, to discuss the issue and the role of Twitter in publicising the controversy.